The brand purpose is to create a confident composure that what you are doing is for a purpose, whether it be to stand out in a crowd, an action for the greater good, or for the simple desire to intrigue. I want each individual to see it as their own, whether that’s as messy as possible or clean & pristine. The

best part about humans are their quirks and passions and

the overall goal of ‘up to something co’ is to highlight those.

​