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Fashion as a form of individualism.

The brand purpose is to create a confident composure that what you are doing is for a purpose, whether it be to stand out in a crowd, an action for the greater good, or for the simple desire to intrigue. I want each individual to see it as their own, whether that’s as messy as possible or clean & pristine. The

best part about humans are their quirks and passions and

the overall goal of ‘up to something co’ is to highlight those.

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Follow @uptosomethingco to stay up to date with products and content.
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